Know More about Marketing Strengths

Positioning: communicate added value

Hard but heartfelt: companies without recognizable added value have no reason to exist. The added value is not always in the product or service itself. Rather, communication (presentation) can create added value for brands. Tricky right?

Here is a concrete example:

When Pepsi came around the corner 13 years after Coca-Cola, they definitely had no more to offer, which Coca-Cola did not have. But maybe, Pepsi thought, you could weaken Coca-Cola. That's what Pepsi did. Namely by enforcing a change in perception in the target group. Pepsi positioned itself as "The Choice of a New Generation". With this, they managed to make Coca Cola look "old" with comparative advertising. In the Pepsi advertisement, the cool and hip drank Pepsi. The old Langweiler preferred Coke. In YouTube  some spots can be found from the '80s, including Michael Jackson.

http://blog.clamart-citoyenne.fr/index.php?post/2014/03/19/Association-Valentin-Ha%C3%BCy%2C-au-service-des-aveugles-et-des-malvoyants&pub=1#pr

https://www.elainerawlings.co.uk/wedding/the-month-of-romance/#comment-857710

http://www.simonebitton.com/blog/index.php?post/2014/09/22/Bienvenue-sur-Dotclear-%21&pub=1#pr

http://www.vill.shiiba.miyazaki.jp/blog/index.php?itemid=1202#nucleus_cf

https://www.slavijahotelbeograd.com/konferencije-i-sastanci/crystal-hall/#comment-425957

https://www.cssr.news/oldnews-it/2015/08/27/una-mappa-del-mondo-on-line-della-madonna-del-perpetuo-soccorso/#comment-2071372

http://www.multimotorsmodica.it/img_20150523_095410/#comment-779472

https://bigdata-madesimple.com/the-future-of-artificial-intelligence-6-ways-it-will-impact-everyday-life/#comment-290624

http://clevelandgarlicfestival.org/sponsors-garlic-clove/leinenkugel-logo-180/#main/#comment-444090

http://immerse.faithwebsites.com/connect/faith-board.cfm?posts=1&threadid=34#252554

http://southorlandobaptist.org/mediacast/the-fruit-of-repentance-nehemiah-10/#comment-211575

https://www.ocf.berkeley.edu/~sather/stress-less-for-success-this-new-year/#comment-581401

https://anthonymartin.be/en/beer/#comment-46057

https://www.ejprarediseases.org/index.php/2019/02/04/ejp-rd-named-a-2019-ga4gh-driver-project/#comment-8881

http://www.lakecrest.ca/news/canadian-accredited-independent-schools-cais/#comment-4031

https://www.plurk.com/p/nlsfg7

https://diigo.com/0g7awu

https://www.instapaper.com/read/1259257548

https://datachannel.tumblr.com/post/189606912007/data-integration-to-google-ads

https://in.pinterest.com/pin/780107966689309652

https://www.reddit.com/user/Brightcarearmaker/comments/e94y85/data_integration_to_google_ads/

http://cleanev.heig-vd.ch/journal-d-actualit%C3%A9s/2013/06/26/Enquete-en-ligne

https://www.teachoo.com/question/answer/10133/Data-Channel-Marketing-reporting-tools-are-used-for-Integrate-your-all-marketing-data-under-one-platform.-Data-Channel-provides-Data-aggregation-tools-which-helps-you-to-integrate-your-all-Api-under-o/

http://sppgidms.org/dsc_0052/#comment-107813

https://imperialdesignfl.com/sil/#comment-458598

http://silvergrail.com/properties/#comment-18014

http://gibbssurfacing.com/vluu-l100-m100-samsung-l100-m100-9/#comment-384157

http://emilyrebholz.com/portfolio/into-the-woods/into-the-woods-2-2/#comment-722426

https://bettercreditservice.yolasite.com/

https://www.plurk.com/p/nlqtqz

https://diigo.com/0g71b0

https://www.instapaper.com/read/1258958992

https://bettercreditservice.tumblr.com/post/189589445757/better-credit-services

http://iww.org.au/i-w-w-_cityscape_drawing_low_resolution_web_version/#comment-27144

http://www.igcs-chennai.rwth-aachen.de/footer1/#comment-59055

http://www.elllindar.org/es/en-la-amistad-no-hay-diferencias/#comment-57805

http://reinventtheclassroom.com/yammer-una-red-social-cerrada-usar-aula/?unapproved=10175&moderation-hash=b08bc1e58cf9c3182bb13552410965db#comment-10175

http://bettercreditservice.flazio.com/

https://www.plurk.com/p/nlsgzj

https://diigo.com/0g7bch

https://www.instapaper.com/read/1259262419

https://bettercreditservice.tumblr.com/post/189607134682/fix-your-credit-score-fast

https://www.reddit.com/user/Bettercreditservice/comments/e953g9/fix_your_credit_score_fast/

https://www.lifescienceleader.com/doc/why-otsuka-diversified-into-digital-health-0001#IDComment1084439420

https://www.lifescienceleader.com/doc/the-falsified-medicines-directive-what-does-it-really-mean-0001#IDComment1084439446

http://malteria-monferrato.it/bottone-hp-schede/#comment-119852

https://www.windeco.eu/?attachment_id=593#comment-216651

https://www.triathlonplussa.co.za/the-garmin-edge-25-overview/#comment-1524761

https://better-credit-service.jimdosite.com/

https://www.plurk.com/p/nlw2oc

https://diigo.com/0g7y67

https://www.instapaper.com/read/1259884454

https://bettercreditservice.tumblr.com/post/189642633037/best-credit-repair-company

https://www.scoop.it/topic/better-credit-service/p/4113530542/2019/12/13/home

https://www.reddit.com/user/Bettercreditservice/comments/ea1owa/fix_your_credit_score_in_6_months/

http://forum.pj64-emu.com/member.php?u=353762

https://schoolofeverything.com/person/bettercreditservice

https://www.torgi.gov.ru/forum/user/profile/825391.page

https://share.bizsugar.com/user/profile/Datachannel

https://forum.unilang.org/memberlist.php?mode=viewprofile&u=63397

https://wetanvinegifan.tumblr.com/post/188739506810/data-channel-data-integration-tools

https://myspace.com/mehak.sharma/post/activity_profile_38318872_a118a01f31a942d58984c9df0ba1bbe0/comments

https://yellow.place/en/data-channel-stamford-ct-usa

https://www.yellowpages.com/profile/610394364/reviews

https://www.espguitars.com/datachannel

https://www.visajourney.com/profile/344971-datachannel/?tab=field_core_pfield_19

https://diigo.com/0fwa6e

https://datachannel.tumblr.com/post/188831623177/data-channel-it-services