Know about the SEO mistakes which affect your E-commerce website ranking
SEO can get tricky at times, especially when it comes to the SEO of an e-commerce website. The Google algorithms keep on updating which can put a poorly optimized site into question. The major issue arises with the site owners who ignore the key factors associated with the SEO requirements of an e-commerce store. So, let’s take a close look at these issues and how can they be fixed
Not paying attention to the user reviews – The user reviews is a great way to attract a positive impact from the search engine. This is so because the user reviews generate fresh content on a website without much ado. In addition, the online reviews dilute the impact of duplicate content on the site if any. However, it’s still immeasurable how the presence of user reviews on a site impacts its SEO but studies have shown that it is always positive.
Heavy focus on transactional keywords – The major mistake committed by e-commerce players is focusing heavily on the transactional keywords and not focusing on developing informational content for the site visitors. The major drawback behind solely targeting transactional keywords is the high competition for such keywords and not providing any free source of information to the visitors to earn a revisit. Although the importance of transactional keywords cannot be neglected so one can focus on the use of transactional keywords along with developing informational content for the visitors to be in a win-win situation.
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