Know more about Recognize Marketing strength

Positioning: communicate added value

Tough but warm: Companies with no discernible added value have no reason to exist. The added value is not always in the product or service itself. Rather, communication (presentation) can create added value for brands. Tricky right?

Here is a concrete example:

When Pepsi came around the corner 13 years after Coca-Cola, they definitely had no more to offer, which Coca-Cola had not had for a long time. But maybe, Pepsi thought, you could weaken Coca-Cola. That's exactly what Pepsi did. Namely by enforcing a change in perception in the target group. Pepsi positioned itself as "The Choice of a New Generation". With this, they managed to make Coca Cola look "old" with comparative advertising. In the Pepsi advertisement, the cool and hip drank Pepsi. The old bores, on the other hand, preferred coke. In YouTube  some spots can be found from the '80s, including Michael Jackson.


Backlinks for Beginner:- 





Comments

Popular posts from this blog

How To Understand Your Website SEO Audit

What is Technical SEO – 15 Major Technical SEO Checklist

SEO vs. SMO: Driving Traffic Through Search Engines and Social Media