How Furniture Industry change for marketing purpose
Furniture industry: react to changes!
The online marketplace is the driver for increasing the visibility of your own products and increasing sales opportunities.
Over-the-counter retail
We all too often hear the question: "Do I really need an online presence as a local retailer?" Although 80% of sales will continue to be at the inpatient level, one should not rely solely on it. Because the internet is becoming more and more important. It doesn't have to be an online shop. Finally, there are numerous options around the topic of online. Rule of thumb: Those who do not exist online also lose relevance in-patient! The "ROPO effect" (research online, purchase offline) is thus central to the success of the stationary business in the digital transformation. With clever online marketing , customers must be made aware of the local furniture store.
We all too often hear the question: "Do I really need an online presence as a local retailer?" Although 80% of sales will continue to be at the inpatient level, one should not rely solely on it. Because the internet is becoming more and more important. It doesn't have to be an online shop. Finally, there are numerous options around the topic of online. Rule of thumb: Those who do not exist online also lose relevance in-patient! The "ROPO effect" (research online, purchase offline) is thus central to the success of the stationary business in the digital transformation. With clever online marketing , customers must be made aware of the local furniture store.
Online retailers and multichannlers:
Via various channels such as website, online shop, app, social media platforms, prospective customers can learn about important news, current campaigns and specific offers in good time. In order to direct as many users as possible to your own articles, you need the right marketing tools. With a number of options such as newsletters, banners, image spots, advertisements and sales campaigns, retailers can reach new and customers as effectively as possible and retain existing ones.
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