Need to know about Facebook marketing
Who could better portray the company and its diversity in public than its employees? With your expert knowledge, you can enrich discussions on the Internet or find useful suggestions for your work. In order to optimally use this communication potential and avert possible dangers, there are the Social Media Guidlines.
- Basic question: User Siezen or Duzen?
- Clear separation of facts and personal opinion (linked)
- Identification of the employees in the net (eg at the end of every post: I am a member of Muster AG and represent my own opinion here)
- Copyright notice for images (sources)
- Keep confidential confidential and uphold privacy
- How long may the employee social media stay on the net? Be sure to remember that cutting back on this time can reduce employee engagement. Many companies leave this timing to the employees themselves. The free time schedule can even increase performance if the employee moves between the work steps in the social media.
- Manners of the employees. It goes without saying for your employee that he writes politely and respectfully (establish your netiquette). The employee made a mistake and how should he behave? Admit errors and correct. False statements or even omissions are revealed immediately. Put your sources open; this shows respect for the author and you gain credibility. Avoid provocation and insults and drop calls when the other person becomes offensive. Best SEO Backlinks:-
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