Know about the SEO and PPC
The most important question nowadays- PAY per Click or Search Engine Optimization? To generate the traffic on your website, there are primarily two options- Pay per Click (PPC) advertising or Search Engine Optimization.
The most common difference between PPC and SEO is that PPC will generate traffic through paid means as you have to pay to the Search Engine for every click on your ad while SEO generates traffic for free. The question becomes important when you have a small business and budget is an issue. While most of the people rely on Search Engine Optimization for long-term gains, Pay per Click (PPC) can be helpful, when you want instant results.
When to use Search Engine Optimization (SEO)?
SEO definitely get the businesses better and authentic traffic and the users will tend to trust you and your business more, if you are on the top rank of Search Engine Results. SEO is an indicator of your credibility and builds your brand and brand awareness. Of course, SEO also requires investment as you will be paying to your in-house SEO team and experts but it is ideal while you are operating in a low budget as PPC advertising campaign requires a significant amount or budget to get the required return on the Investment. SEO undoubtedly gives consistent long-term results but requires a significant amount of time and efforts too. An article published by one of the best resources of SEO i.e. Moz (formerly known as SEOMoz) stated that organic results are 8.5 times more likely to be clicked by the user than the paid ones. In Search Engine Optimization, the traffic comes from the users who are seeking out for your product or service and is more respected by the users.
Best SEO Links to improve your website rank:-
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