Know about the Email Marketing trends in 2019

Email Marketing is crucial. Now you will ask why? Well, what you do soon after getting up in morning while having your coffee? Most of you might be checking your mails every morning in order to stay updated and schedule your work for the day ahead. If you think, email has become the thing of the past then let me tell you that over 1 billion people use Gmail and over 3.7 billion people across the world use email. Email is emerging more powerful and is still one of the most powerful mediums to communicate with your intended audiences. These statistics clearly suggest the role of email marketing in harnessing revenue for the business from their current customer base. So, let’s see which trends will help you to drive traffic and tackle the year ahead in the segment of email marketing:
 Automation– Automated emails are undoubtedly advantageous. They are of particular benefit to the small business owners to reach and communicate with their existing customer base at the right time. The bulk email service helps the businesses to save resources and time thereby ensuring timeliness. Such emails are triggered by the activity of the user and usually have a high opening rate than the usual business emails. Triggered or automated mails can be automated welcome mail soon after your customers sign up with you or an email to remind your customers regarding the items left by them in the shopping cart or that your customer has not logged in for a significant time.

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