Effective trends of Email marketing in 2019
Interactive Emails– Interactivity is going to be among the leading trends for the year 2018 as well in order to engage your users. In order to reduce the bounce rates and increase the engagement rates, it is of paramount importance that your emails are fun to read. In order to make your emails captivating and fun for the users, add interactive elements like polls, surveys, quizzes, countdown timers, animated GIFs, search bars, reviews, add-to-cart functionality and much more.
Mobile-friendliness– As you know there is a major surge in use of mobile devices and so is the increase in browsing web and checking emails from the web. A vast number of people check emails and important notifications on their mobile phones, hence arises the need for making your emails optimized for the mobile and tablet devices. It is very crucial that you adopt the “mobile first” approach and your emails load faster on mobile devices thereby increasing the conversions. Your email marketing campaign in 2018 should be focussed on enhancing the experience of the mobile users. So, keeping the body of your message short along with short subject lines and small image will help you move towards mobile-friendly emails.
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